Revolutionize Your Marketing by Sponsoring
The Othered Podcast
Diversity/Interviews/Comedy
More Than an Ad…It’s a Community Partnership
Sponsoring The Othered Podcast can revolutionize your marketing:
Reach hundreds of listeners (and growing!) right in Cedar Rapids that tune in to hear Sarah and Caleb every single week
Showcase your support for Diversity, Equity, and Inclusivity initiatives
Benefit from local influencers Sarah Van Cleve and Caleb Scales promoting your business or project through their show, their socials, and out in the community
Enhance your messaging with new digital content that represents your business or project every single month
Go beyond the ad and get unique partnerships that are RIGHT for your business
…All for significantly less than the cost of traditional mass marketing like radio and TV and with greater conversion rates because you’re talking to the RIGHT audience for you.
Purchase Your Sponsorship by Clicking Below:
How Does It Work?
Purchase Your Sponsorship Above/Below.
Upload Staff will be in touch to confirm your sponsorship and information.
Your custom ads - read in Sarah and Caleb’s unique style that work perfectly for their audience - will begin playing the following month on the show.
Your ad will be updated each month to keep the content fresh.
You’ll receive prominent placement on the website, regular social media mentions, and other features from your influencers.
You’ll receive regular reports on how the show and your ads are doing.
We’ll also work directly with you to find the best and unique ways for us to help you spread your message including custom products, live shows, and other opportunities.
Why Podcasting?
Weekly audio listening has hit an all-time high, with 200M Americans tuning in every week and 214M monthly*.
The average download hours per listener per week has also increased by more than one hour from 2.7 hours in 2021 to 3.8 hours in 2022.
On average, greater than 50% of podcast listeners consume 9 podcast episodes per week*.
55% of listeners are 12-34 year-olds, 51% are 35-54 year-olds, and 21% are 55+ year-olds*.
According to a study from Sounds Profitable, Podcast listeners feel significantly more positive towards the brands that support the medium than they do of radio listeners or TV viewers**. There is a halo effect of positive brand association just by advertising on the medium.
Radio and TV campaigns are valuable, but they’re a wide shotgun approach with less tracking and reporting than podcasting. With podcasting, you can have a local influencer share an authentic message with a more targeted and unified audience with greater digital tracking and reporting - leading to less cost and greater ROI.
What Else to Know?
Just like with other marketing campaigns, longevity and consistency are key. When you purchase a longer campaign, you’ll receive a significant discount! In fact, right now you can purchase an entire year of advertising for the price of just 10 months.
When you purchase a sponsorship, your ad will appear on all previous episodes of the show as well and will live there as long as your campaign is live. Podcast episodes have long lives and listeners often go back to hear older episodes, so you know you’ll be getting your message in front of everyone!
Think about some sort of CTA that will allow us to track conversions for listeners. Often, companies will offer a promo code or discount that inspires listeners to click on a trackable link so we can keep track of clickthrough rates and conversions!
Purchase Your Sponsorship by Clicking Below:
Have Questions?
Contact Us.
Simply fill out the form below and someone will be in touch soon to assist you.
Sponsor The Othered Podcast and share your message with the greatest and most diverse audience in Iowa. This popular weekly show, led by the incomparable duo Sarah Van Cleve and Caleb Scales, explores the lives, themes, and stories behind what it means to be “Othered”.
*Purchase a longer package and receive a significantly discounted price for your commitment!
Sponsors of The Othered Podcast will receive the following each month:
A quick promo at the beginning of each show (Recorded new each month)
A full host-read ad in the middle of each show (Recorded new each month)
Visual representation on the video version of each show
Trackable call-to-action link in the show notes (with monthly reporting)
A shout-out on Othered social platforms each month
A shout-out on Upload Media social platforms each month
A prominent presence on both the Upload Media Group website and the Othered landing page
Monthly KPI reporting including show viewership/listenership, social media presence and engagement, call-to-action reporting, and more